Contrepied: launching Laure Boulleau’s association
Building an association from the ground up, from idea to public voice
Laure Boulleau, former French international and Canal+ pundit, wanted to tackle a subject rarely discussed: violence in football, on the pitch and in the stands. The intent was there; everything else had to be built. TALENTS supported the creation of Contrepied end to end: positioning, brand territory, editorial line and full communication strategy, from the launch announcement through to day-to-day communication.
An association launched with every tool it needs
We designed and developed the association’s website, with an integrated donation platform that shows the real cost after tax relief in real time: a €30 donation actually costs €10.20. The site is bilingual, mobile-first and manageable without a developer. We also handle social media management and content production, from the green armband worn by team captains to the association’s public communications.
